Marketing your e-commerce website is another task in itself. You need to come up with a plan which encompassed all sorts of media. An easy way to do this is through the PESO model. That is the ‘Paid Media, Earned Media, Shared Media and Owned Media’ model. This model encompasses all sorts of media where you can promote your e-commerce business on. So what are these mediums which make up PESO and how can you use them?
Earned media is as the name suggests is anything that you have earned! This can be word of mouth recommendations your previous customers make about your product. Or reviews they post about you. You can achieve this with having a great website using some of the best commerce website platforms like Shopify. This can be press releases which you send out and are published by news papers or any news media agency. This can be an interview you give where you mention your product. Earned media is something which you do not pay for but a kind of publicity you get for your e-commerce business for free.
Shared media is everything which you post on social media websites which are controlled and owned by someone else. Most e-commerce websites these days have profiles made on social media pages which they regularly update. The content you post on the Facebook, Twitter or GooglePlus account for your e-commerce business is all shared media since you do not own the platform you are posting on neither do you pay to post the content.
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